Dear Meeting and Event Planners,
Like you, I’m always researching the most innovative industry trends to deliver more purposeful and impactful meetings to attendees. Although attendees of all ages can find value in convening at any of our Disney destinations, there is one noticeable generation that truly connects with their Disney meeting experience – our millennial attendees.
During my research, I came across the article “What Makes a Millennial Meeting Venue?” by Successful Meetings, which explains more about this important generation of attendees. This article mentioned that millennials (those born between 1980 and 2005) are now the largest generation in the U.S., comprising more than one-third of the current workforce. Due to their significant impact in the workplace and on business, it’s essential that we must continue to factor in this growing professional demographic when planning ahead—especially when it comes to selecting the location and venue for a meeting or conference.
According to the article, planners should ensure that any venue they choose incorporates the following elements: fun, flexibility, interactivity, uniqueness, responsibility, convenience, and authenticity. These seven key attributes, the author explains, are the most effective way to engage and reach this influential audience.
But, we think there’s one more key attribute that most appeals to the millennial audience—that’s emotional connection. From the time they were children to the professional adults they are today, Disney continues to resonate with this audience by providing them with memorable experiences and valuable lessons they can apply in life and in the workplace.
As one of the most globally-recognized, creative, and innovative brands, we are able to pull from all our creative content to deliver meetings and events that are transformative, experiential, and unforgettable. With access to specifically-themed and personalized options for meeting spaces, award-winning culinary options, themed décor, entertaining performances, expert keynote speakers, and cutting-edge technology, we are able to create an experience that makes an emotional connection with your attendees—the kind millennials are looking for.
This is the first of a three-part thought leadership series. In the next part, Making Meetings Magical for Millennials at Walt Disney World, I will share with you key planning insights to establishing an emotional connection with attendees convening at Walt Disney World Resort. In the second half of this series, Director of Sales & Services Robert Donahue will share his planning insights for attendees meeting at the Disneyland Resort.
We're eager to help you create the perfect meeting or private event for any size group, theme and objective. To speak with a Disney Meetings representative about our pricing and options available at our Disney Parks & Resorts destinations in Florida, California, Hawaii, or at our international destinations, please Contact Us or Submit a Request for Proposal. Or, Sign Up to stay in touch and continue learning more about Disney meetings and events.