A Planner’s Perspective: How to Consistently ”˜Wow’ Attendees Year After Year

Learn how one planner surprised attendees with an immersive theme park event at Walt Disney World Resort

From innovative storytelling to exclusive networking events designed to engage and inspire attendees, Walt Disney World Resort has been a popular destination for meetings, conferences and events for years. For groups, it’s the unexpected venues and unique event spaces available at Disney convention resorts and theme parks that set it apart from other destinations, offering the opportunity to truly ”˜wow’ attendees.

Perhaps, no one knows this better than Kyla Heap, Marketing Analyst at FBMC Benefits Management, who has planned and orchestrated FBMC’s client forum event at Walt Disney World Resort year after year. This annual conference attracts attendees from across Florida, and it has become a popular event that clients look forward to all year.

“You don’t typically think of Disney as a place where you would have a meeting or a convention, but Disney really provides the full package,” said Heap. “You can have fun and you can really get business done here,” she added.

According to Heap, the quality of service that the creative resources team provides is a big reason her company continues to return, and finding new ways to ”˜wow’ their attendees year after year is always a top priority. This year, the company hosted its gala dinner in a place attendees might not have ever expected: right on the stage floor of Festival of the Lion King, an elaborate live show at Disney’s Animal Kingdom Theme Park.

“The minute you walk in you are floored by the beautiful set ups that the team has put together,” said Heap. “There’s music playing which creates an amazing atmosphere, then you get to have a delicious dinner… followed by being a part of Festival of the Lion King,” she added. “It’s right in front of you like you’re a VIP, and you really feel like a part of the show and that’s incredible.”

According to Heap, 2016 marks the third year FBMC has held its annual forum at Walt Disney World Resort. “Every year we think that it won’t be topped…and every year Disney is able to top it,” said Heap. “They surprise us and always come up with an amazing event for us, and I can’t wait to see what we have for next year.”

Let’s see what made this event so memorable for attendees:

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