Case Studies & Testimonials
Disney weaves immersive experiences for magical celebrations
Celebration of Sales Excellence is an annual spectacular hosted by Hong Kong Disneyland Resort to recognize and reward its travel industry partners for their outstanding sales efforts.
In March, 2014, the Resort incorporated many elements for the first time in the adventure-themed celebration to further wow the Very Important Partners who have had a taste of Disney’s magic in the past.
An evening filled with many firsts
For the first time, Adventureland was chosen as this year’s celebration venue, symbolizing the many adventure-filled journeys Hong Kong Disneyland Resort has had with its partners.
Theatre in the Wild’s queuing area was given a creative makeover to enhance its adventure-filled ambiance. VIPs were provided jungle-themed accessories and immersed in a tribal hub with explorer compasses, camping oil lamps, tropical floral centerpieces and linen animal prints. Dressed in safari outfits for the occasion, cast members welcomed guests with pre-show cocktails and sizzling canapés.
Immersive and interactive
In another event first, the award winners were included as a part of the award ceremony’s entertainment. They participated in a tailor-made and exclusive stage show billed as ‘Adventures Behind the Scenes’, which gives them a peek of the preparation needed behind the stage show and demonstrates Disney’s demand for excellence. They also donned costumes, danced with the performers and interacted with the audience.
Extensive gourmet feast awaits outdoors
After the awards ceremony, guests were treated to a grand culinary adventure prepared by the Resort’s award-winning chefs and served outside the theater for the first time since the Resort’s opening.
Mouth-watering aromas wafted from a wide array of live cooking stations, while the extensive buffet spread featured favorite dishes from around the world. Rounding up the culinary feast, Disney’s delectable desserts created sweet memories of the magical evening.
The extraordinary event showcased the Resort’s undeniable strengths in creating memorable programs with its stunning event-ready venues, world-class entertainment and gourmet experiences, and the synergy of Disney’s entertainment, culinary and events teams working together to produce magical events for any type of business occasion.