Case Studies & Testimonials
Watchmaker Ernest Borel makes every second count at Hong Kong DisneylandA standard bearer of precision watch-making, Ernest Borel found its match in Hong Kong Disneyland Resort, which managed logistics with such meticulous timing to ensure a flawless schedule for the three-day annual sales event.
With 400 buyers and wholesalers from across Mainland China congregating at Hong Kong Disneyland's Conference Center for the event, which featured individual workshops, business meetings, buying sessions, theme park dinner experience and gala dinner, the challenge of turning over precisely set-up venues within a tight time frame began the moment Guests from Southern, Central and Northern China, were picked up at the Hong Kong International Airport and personally checked in to our hotels.
Extensive and flexible event space was set aside to accommodate various business meetings and social events, as well as a grand showcase prominently displaying the brand's products in the foyer. Our three ballrooms, which can be subdivided into 16 independent function spaces, and our pillar-free grand ballroom with breathtaking chandeliers and high ceilings made our venue the ideal choice for the event. Still, the venues needed to be quickly transformed from business to dinner settings to maximize venue use.
Challenges arose when a buying session overshot the schedule by 30 minutes. Yet our team was able to complete the gala dinner set up for 400 people in double quick time to stage an exceptional finale that featured a lavish culinary spread, seamless table service and world-class entertainment with a catwalk showcasing exhibited watches, Michael Jackson dance performance, live band show, celebrated artist appearance and the Weakest Link game.
The multitude of entertainment options and facilities within our self-contained resort not only made the event more appealing to buyers traveling with families but also provided plenty of networking opportunities for the watchmaker and buyers throughout the duration.
As a result, Ernest Borel achieved an increase in sales volume at the event.