Case Studies & Testimonials
BOCHK celebrates centenary with a mega buyout like no other
Park buyouts at Hong Kong Disneyland Resort, reserved for only few special dates of a year, are ultimate exclusive opportunities to create an unforgettable experience for corporate guests. Bank of China (Hong Kong) (BOCHK) made use of one such privileged occasion to stage a spectacular buyout for its centenary celebration of Bank of China's service to Hong Kong.
More than 25,000 people, including bank staff, their family members as well as grassroot families and senior citizens from the community participated in the mega Staff and Family Members Carnival on September 24 last year. The sizable attendance made it the largest-ever single-day whole-park buyout hosted in the park’s history.
A stage was set up to capture the attention of the enormous audience, from the moment the BOCHK choir performed songs on the stage. The bank’s senior management then made their grand entrance on stage to give a vote of thanks to dedicated employees for their support and contributions to the bank, and a prize presentation ceremony was held for the participating community groups.
In addition to private use of the park’s 100-plus attractions and entertainment in the evening, the bank’s guests were treated to a number of exclusives in the evening. They enjoyed exclusive access to the Halloween-themed activities and the Marvel Super Hero Summer action-packed attractions “Mission: Dimensions of Danger” and the “Spider-Man Heroic Encounter”.
The wicked “Villains Night Out! Chapter 2” parade was staged in the park just for the BOCHK guests, as was the “Disney in the Stars” Fireworks display that evening.
Guests not only took home great memories and lots of photos, they also had the tailor-made event credential as a memento, and were offered shopping and dining discounts, as well as a special for a stay in one of the resort’s three hotels to complete their experience at Hong Kong Disneyland Resort.
It was the fourth time that BOCHK had selected Hong Kong Disneyland for a bespoke corporate gathering. BOCHK’s return to Hong Kong Disneyland Resort for its milestone anniversary is a powerful testament to the ability of the park and its highly capable events management team to seamlessly deliver a magical experience for such a flagship corporate event.
“September 24, 2017 marked the centenary of Bank of China's service to Hong Kong. To celebrate this special occasion, we hosted a Staff and Family Members Carnival at Hong Kong Disneyland Resort to share joy with our staff and their family members on the same day. Meanwhile, we also invited grassroot families and senior citizens in conjunction with NGOs to join us at the Carnival.”